About

A small agency.
Personally invested.

Built by AI is an independent Toronto agency led by Alex Saringer. We bring websites, custom software and practical AI together to help people and businesses move their ideas forward.

Alex Saringer

Alex Saringer

Founder · Toronto, Ontario

Alex founded Built by AI to make useful technology more accessible. He leads every project and joins the first conversation, working alongside a small group of developers he has delivered projects with before.

His experience spans healthcare operations, medical-device quality management, AI call handling and business websites. That range brings a practical perspective to each new project: understand the need, choose the right tools and build something people can use.

You’ll know who is doing the work, have a direct line to the team, and see the project take shape as we build.

Direct access. Shared understanding.

Working with a small agency means working closely with the people designing and building your solution. We learn how your business operates, keep decisions clear and make room for your feedback.

The size of the team keeps communication simple. The scope of the project determines the work, timeline and price.

Built with AI. Led by people.

AI is part of how we research, build and solve problems. It helps us move efficiently and makes more useful work possible within a given budget.

Our team owns the decisions, reviews the work and takes responsibility for what we deliver. We use AI where it helps and design for human judgment where it matters.

How we think

What you can expect from us.

Understanding before implementation

We start with how your work happens today and what you want to improve. That gives us a clear basis for choosing the technology and deciding what to build.

Tools you can build on

We favour established, well-supported tools that other developers can maintain. Your investment should remain useful and manageable as your needs change.

Human judgment where it matters

We design clear boundaries for AI, with review and escalation for decisions that need a person. The goal is useful automation you can understand and oversee.

Straightforward pricing and ownership

Efficient tools and a focused team help us price for the work involved. Hosting, domains, model usage and licences go on your accounts at cost, and you own what we build for you.

Care for your data

We plan for your privacy and data-residency obligations, explain which providers handle your information, and turn off training on your data wherever the provider offers that option. Sensitive workloads can be designed to stay within your environment.

Practicalities

The practical details.

Where we are

Toronto, Ontario. In person across the GTA — Mississauga, Vaughan, Markham, Scarborough, Hamilton — and remote with clients across Canada and the United States.

Hours and response

Monday to Friday, 9–6 Eastern, with email replies within one business day. We do not offer contractual 24/7 staffed support; we’ll discuss any additional support requirements during scoping.

Contracts and invoicing

Plain-language agreements, Ontario law. One fixed price agreed before work starts. HST on Canadian invoices. Interac, wire, or card.

Insurance and compliance

Happy to provide proof of coverage, sign your NDA, and complete vendor security questionnaires. Just ask during scoping.

Project fit

We work best on focused projects and ongoing improvements. If the scope requires a large on-site team or broader coverage, we’ll help you assess what’s needed and recommend another partner when appropriate.

Responsible work

We build with respect for the people using and affected by the work. We do not take on personal-data scraping, mass unsolicited outreach, engagement farming or projects designed to deceive.

Currently taking on new work

Let’s talk about your next idea.

A free 15-minute conversation to understand your goals, answer your questions and explore what we could build together.